This past week, my wife inadvertently drop kicked our toaster oven and caused it to experience a catastrophic failure. The toaster oven, the microwave and my grill are necessary to sustain life at our house if I have to fix any food. The toaster oven is great because it works well for just the two of us and I don�t have to fire up the oven to bake or broil something.
Level 4 selling is when the benefits can be turned into �You can� statements. What I really wanted was someone to tell me that because of the convection feature that I could cook my salmon better or faster. Maybe that the cooked food would be juicier or more flavorful because of this feature. (Oh well, I can dream can�t I?) I am such a sucker for a good salesperson that I can be easily maneuvered from the perfectly adequate basic unit to a high end sale if someone will just help me justify that the high end unit will help me to do something beyond what the basic unit will allow me to do.Level 3 selling is when the benefits associated with the features are provided. An option on one of the ovens we looked at was a convection feature. I had no idea what that was and my wife explained that it helped provide a more even heat. While I thought the even heat thing sounded good, I didn�t really understand what that meant to me.Level 5 selling is when the product can be experienced or demonstrated to outperform the other option or options.Contact: Jo Yun (443) 393-2600 x225 jyun@socialtoaster.comLevel 1 is self service. I even cornered an �associate� to get more information, but she really didn�t have anything to offer.Level 2 selling is when the product features are provided. This information may be beneficial to a knowledgeable consumer, but it didn�t mean a lot to me. It was then that I turned to my wife for help. She was able to provide me with an explanation for each of the features.Additionally, a drawing will be held exclusively for Check-In Ambassadors on Friday, August 5. The prize? A $50 gift certificate to Talara Restaurant and Wine Bar in Harbor East. Also on Friday, a Flash Event will take place at 7 p.m. in Baltimore's Belvedere Square, where 10 players could win an author-signed copy of Dishing Up Maryland."We're excited to have the opportunity to work on such a cutting-edge project with Urbanite and WTMD," says SocialToaster creator Brian Razzaque. "We're especially pleased to help people realize all of the great things happening here in Baltimore."
When you think about how you market your product, at what level are you selling your product? Is there something that you could do to help move to a higher level and increase your sales and/or your profitability?
Author: Robert E. Cannon
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